Rolando Ponce de Leon

I'm a

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What I do.

I help organizations find the right problems to solve, connecting business goals with people's needs. I do so by thinking holistically, applying design thinking and research to learn, and create design systems to deliver the best innovation in digital products and services.

As a Designer, it is crucial to understand both, our organizations, and the people they serve. My goal is to contribute to make people's lives better, hopefully to make this a better world.

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A lifelong learning & sharing about

  • Design
  • Research
  • Sustainability
  • Design Systems
  • Accessibility
  • Operations
  • Design Strategy
  • & Leadership


Fannie Mae

Lead UX Designer - Design Systems

Oct 2017 - Present

Senior UX Designer

Oct 2015 - Oct 2017

ICF International

Senior UX Designer

Dec 2014 - Sept 2015

Capital One

Senior UX Designer

May 2014 - Nov 2014

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Luma Institute

I'm a Luma Certified Design Thinking Practitioner

I apply LUMA's design thinking methodology into my daily work to tackle problems and design powerful solutions.

Get in touch

Let's collaborate on the next great product or service idea, while helping to make this a better world.